Marketing do's and don'ts

Do:

• Make sure your disclosures meet a "clear and conspicuous" standard.
• Make sure your disclosures are for the end user.

Don’t:

• Refer to yourself as a bank (for example, Bond Bank). "Bank" may be used as a verb (for example, "bank with Bond"), but you must provide proper disclosures in such cases.
• Advertise your product as "free" or "no cost", if any of the following fees are charged:
  • Fees on minimum balance requirements
  • Transaction fees
  • Service fees
  • Flat monthly fees
  • or any fees imposed to deposit, withdraw, or transfer funds